For you 12 essential skills for success in e-marketing
السبت، 25 يناير 2020
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For you
12 essential skills for success in e-marketing
The digital industry is vast and constantly renewed, and newcomers in the field of electronic marketing may feel confused, not knowing where to start, or the appropriate field for them.
There are many skills necessary for success in e-marketing, but unfortunately, not all workers in the e-marketing sector have the skills necessary to succeed in this field. As a result, they may fail to build campaigns and marketing services for their clients. Fortunately, these skills can be learned with a little determination and effort.
In this article, we will review 12 skills necessary for success in e-marketing.
1. Data analysis
data analysis
Most companies (even small ones) have huge amounts of data, and marketers should be able to understand how that data is collected, how it is used to build their campaigns, and understand their customers.
Data analysis tools have become widely available, and they have become an important part of the marketers arsenal, giving them the information they need to understand their customers, and crafting targeted marketing messages to target groups.
The term data analysis refers to the use of computational techniques and modern software to collect and process large sets of data from the Internet. This data comes in various forms, such as digital financial transactions, the content your potential customers consume, their interactions on the social networks they're on, the things they're looking for, and other digital impacts related to your business.
Data is important, but no matter how many, it will not help if you do not know how to analyze it to study your customers and build effective marketing strategies.
There are many tools that marketers use to analyze data, perhaps the most important of which is Google Analytics. This tool is easy to use and simple, and what makes it even more important is that it is a search giant Google, the leader in converting user data and information into billions of dollars.
We at the Hassoub Academy have prepared a series of free articles and lessons for you in a short time to become familiar with this great tool: an introduction to google analytics
2. Writing and writing skills
Content marketing is one of the pillars of digital marketing. Therefore, writing and writing skills have become among the skills that a successful online marketer should have. And when I talk about writing and writing, I do not mean the ability to produce articles and publications for blogs and landing pages only. Rather, I mean communicating with your target audience using targeted messages, call to action, and creating useful content around your products.
Whatever the content you write is valuable, high quality, and precisely targeted at your target audience, it is of no use if no one reads it. Therefore it is necessary to know how to choose keywords and how to incorporate them into the content in order to make it visible to search engines.
It should be noted that the content can take many forms, from video, to social posts, emails, web content, blogs, e-books, infographics and more. A successful marketer is one who knows how to take advantage of this medium and harness it in its marketing campaigns.
Social, emails, web content, blogs, e-books, infographics and more. A successful marketer is one who knows how to take advantage of this medium and harness it in its marketing campaigns.
3. SEO and SEM
SEO and SEM
SEO and SEM are central parts of any digital marketing strategy. You do not necessarily have to be a SEO and Sim expert to succeed as a marketer, you can leave the technical complexities of the professionals, but you should learn the basics of SEO and SIM, and understand best practices in these areas, such as choosing keywords, and lowering the bounce rate.
A large proportion of the traffic comes from search engines, such as Google and Ping, and the number of daily searches on Google alone is estimated at about 3.5 billion searches 1. With the intensification of competition, and the search engines updating their algorithms constantly, it is important that you follow developments in this field, and provide the skills necessary to produce content that complies with these algorithms, otherwise you will find that your competition precedes you in the results pages of search engines, even if the content they provide is less quality than the content That you offer.
4. Listening skills
One of the common mistakes branding makes is that it focuses entirely on creating and promoting content. And they forget that they have to establish a good relationship with their clients. The most successful brands and marketing campaigns are those that not only reach the hearts and minds of customers, but also make them loyal to the product and brand, and they advise and support them in front of their friends and in their digital environment.
So how do you know how to best communicate your marketing message to potential customers? The answer is: listen to them.
Log onto social media, and listen to how your target audience speaks about your brand, products, and services. Social eavesdropping will also allow you to understand how people talk about your competitors ’products, and this will give you valuable and valuable information, and help you trade your competitors, because they are most likely eavesdropping on your customers.
12 essential skills for success in e-marketing
The digital industry is vast and constantly renewed, and newcomers in the field of electronic marketing may feel confused, not knowing where to start, or the appropriate field for them.
There are many skills necessary for success in e-marketing, but unfortunately, not all workers in the e-marketing sector have the skills necessary to succeed in this field. As a result, they may fail to build campaigns and marketing services for their clients. Fortunately, these skills can be learned with a little determination and effort.
In this article, we will review 12 skills necessary for success in e-marketing.
1. Data analysis
data analysis
Most companies (even small ones) have huge amounts of data, and marketers should be able to understand how that data is collected, how it is used to build their campaigns, and understand their customers.
Data analysis tools have become widely available, and they have become an important part of the marketers arsenal, giving them the information they need to understand their customers, and crafting targeted marketing messages to target groups.
The term data analysis refers to the use of computational techniques and modern software to collect and process large sets of data from the Internet. This data comes in various forms, such as digital financial transactions, the content your potential customers consume, their interactions on the social networks they're on, the things they're looking for, and other digital impacts related to your business.
Data is important, but no matter how many, it will not help if you do not know how to analyze it to study your customers and build effective marketing strategies.
There are many tools that marketers use to analyze data, perhaps the most important of which is Google Analytics. This tool is easy to use and simple, and what makes it even more important is that it is a search giant Google, the leader in converting user data and information into billions of dollars.
We at the Hassoub Academy have prepared a series of free articles and lessons for you in a short time to become familiar with this great tool: an introduction to google analytics
2. Writing and writing skills
Content marketing is one of the pillars of digital marketing. Therefore, writing and writing skills have become among the skills that a successful online marketer should have. And when I talk about writing and writing, I do not mean the ability to produce articles and publications for blogs and landing pages only. Rather, I mean communicating with your target audience using targeted messages, call to action, and creating useful content around your products.
Whatever the content you write is valuable, high quality, and precisely targeted at your target audience, it is of no use if no one reads it. Therefore it is necessary to know how to choose keywords and how to incorporate them into the content in order to make it visible to search engines.
It should be noted that the content can take many forms, from video, to social posts, emails, web content, blogs, e-books, infographics and more. A successful marketer is one who knows how to take advantage of this medium and harness it in its marketing campaigns.
Social, emails, web content, blogs, e-books, infographics and more. A successful marketer is one who knows how to take advantage of this medium and harness it in its marketing campaigns.
3. SEO and SEM
SEO and SEM
SEO and SEM are central parts of any digital marketing strategy. You do not necessarily have to be a SEO and Sim expert to succeed as a marketer, you can leave the technical complexities of the professionals, but you should learn the basics of SEO and SIM, and understand best practices in these areas, such as choosing keywords, and lowering the bounce rate.
A large proportion of the traffic comes from search engines, such as Google and Ping, and the number of daily searches on Google alone is estimated at about 3.5 billion searches 1. With the intensification of competition, and the search engines updating their algorithms constantly, it is important that you follow developments in this field, and provide the skills necessary to produce content that complies with these algorithms, otherwise you will find that your competition precedes you in the results pages of search engines, even if the content they provide is less quality than the content That you offer.
4. Listening skills
One of the common mistakes branding makes is that it focuses entirely on creating and promoting content. And they forget that they have to establish a good relationship with their clients. The most successful brands and marketing campaigns are those that not only reach the hearts and minds of customers, but also make them loyal to the product and brand, and they advise and support them in front of their friends and in their digital environment.
So how do you know how to best communicate your marketing message to potential customers? The answer is: listen to them.
Log onto social media, and listen to how your target audience speaks about your brand, products, and services. Social eavesdropping will also allow you to understand how people talk about your competitors ’products, and this will give you valuable and valuable information, and help you trade your competitors, because they are most likely eavesdropping on your customers.
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